Meet The Business
Chauncy’s salon Sugar Wax Haven specializes in sugaring which is a fast-growing natural hair removal technique and is more gentle on the skin than waxing. The salon is situated in a dense beauty market, catering mostly to women who use herbal cosmetics. Due to the unique service offered, the salon still seemed to face difficulty appearing in search results because of competitors within the vicinity who had similar services.
The Challenges
As of March 2023, Sugar Wax Haven’s website had virtually no search visibility or meaningful traffic and client activity as it essentially did not exist online. The site was not search engine optimized, did not rank for popular phrases such as ‘sugar waxing near me,‘ and had many slow-loading technical issues. Sugar Wax Haven’s business was being outdone by stronger competitors with higher domain authority and local listings, and it was losing traction within a very competitive environment.
Our Strategic Solutions For Growth And Revenue
The SEO work for Sugar Wax Haven by SEOs Hut gave great results for vital metrics. The site received 1.7k organic visitors per month by October 2024 due to a combination of technical and content improvements as well as local SEO efforts. GMB engagement was up by 21.9%, which confirmed the results of local search optimization work. Many keywords performed much better, with “sugar waxing near me” going from 65th to 10th position. Improved CTAs along with better-targeted marketing increased conversions, while additional backlinks and increased domain authority improved SL rankings and site performance. Crawling and technical performance were optimized as well, so the overall performance was improved.
